4 Essential Blogging Investments Strategies for Beginners

essential blogging investments

Blogging is no more  remain as a hobby. Today it turns into a profitable online business.

The online market is also changed a lot in the last one decade. Competition is getting tougher but also, money making opportunities were increased.

You only need a professional approach to getting success.

I think investing in blogging is a good option to stay in the competition.

Money makes money it’s true for every business. The same thing is also applicable on blogging.

There are some essential blogging investments for beginners to earn quick money with a brand new blog.

For a new blog, it is tough to get enough targetted traffic.


So, your first target should be getting a decent amount of traffic.

In this article, I am going to share some small blog investment strategies to make your blog popular quickly. These strategies will also help to find quality visitors for your blog.

From where you can make money with different monetization ways.

Before moving on let`s see some of the essential investments for any blogger to create a self-hosted site.

  1. Domain Name
  2. WebHosting Service
  3. Premium Theme

I think 50$ is enough to get all of these.

What do you think?

Apart from these, there are some other key areas where a few little expenses can bring a great result for you.

Remember, these are not compulsory but you can call them as the basic investment for quick success.

So let`s see….

4 Essential Blogging Investments Strategies for Beginners

#1.Video Marketing Campaign

Videos are really important in terms of making your brand stand out in less time. Although I am new in this field but already gaining the enough knowledge of how important will be the visual things in coming years.

Specially videos.

Videos are also popular on social media sites. This below stats says that social videos get 1200% more shares than text and images combined.

All the big online marketers and bloggers were already started their video marketing campaign and they are investing lots.

So now it`s your turn to invest money to make money from videos.

At least a few bucks not $$$$$.

Why online videos are so important these days:

  • Videos take less time to understand.
  • Videos remain in the mind for a longer period of time.
  • Buyers like to watch video reviews before purchasing any product.

Now the question is how to start a successful video marketing campaign and where to start investment.

First of all, you need to start a youtube channel. Because Youtube is the largest platform for online videos and 2nd best search engine after google.

After that, you need to create videos according to your niche.

There are many types of videos that as a blogger you need to create.

A. Screencast Videos:

This types of videos are more important if you are running a blog in my niche. Because here you need to cover lots of tutorials and how to posts where videos are crucial.

To create screencast videos you will need a screen recorder.


If you want something cheap but still a good quality screen recording tool then Screencast-o-Matic is for you.

Not as good as some of the others big budget tools are but it is quite better than ok.

It also offers free service but with some limitations. with the Screencast-o-Matic pro, you can record quality videos and store them on your desktop or into the cloud. There was also an option of direct youtube uploading.

Now let`s see the pricing of Screencast-O-Matic pro in below picture.

Here you can see this is much cheaper and I think you can easily afford it.

If you are a beginner and can’t afford expensive one like Camtasia then go with Screencast-o-Matic.

There are some other types of videos.

B. Talking head and Product review videos:

Making a video by standing in front of a camera is not an easy job. It takes lots of practice. That’s why making a talking head video is still tough for a beginner.

There are lots of technology blogs on the web. It is one of the most popular niches of blogging in the world. Everyone loves to run a tech blog.

If you are also in this list then filming lots of review videos are must for your blog.

Specially if you have a blog on the smartphone, tablet or others related electronic products.

To create this type of videos, you need a camera and some accessories.

Some other tools that you need to create talking head videos:

  • Camcorder
  • Backdrop(background for photography)
  • Softbox lighting light kit
  • Lavalier mic
  • Video editor etc.

You can buy these products from an online retail store like amazon or from your locality.

C. Animated Video:

These kind of videos were also popular on youtube.

You can use tools like Powtoon to create animated videos. This is a website based software which is awesome for creating animated videos.

It’s free but with some limitations like

  • You can’t remove watermark and outro from your videos.
  • You can only able to create videos under 5 minutes.

So to explore all the important features you have to upgrade to the pro version.

Let`s see the pricing of Powtoon in the below image.

essential blogging investments

Video Editing Tool:

Creating or taking videos is not enough to hit publish. Proper editing makes a video absolutely ready to use.

That’s why a video editing tool can solve your problem.

There are many expensive tools for editing videos are available in the market today. But here I include a budget video editor for you named Filmora from Wondershare.

I think it is a nice editor for beginners.

Let`s see the pricing of Filmora pro in below picture.

blog investment

#2. Hiring an Article Writer

Quality written contents are the backbone for every blog.

Although it is true that visual contents are getting popular but at the same time, you also need quality written articles on your blog.

According to some survey, a good percentage of the internet marketers still like to create written content compared to videos or infographics.

So it is obvious that quality blog articles are still in the hunt.

But some of us(in fact many of us)did not like to write. No doubt we all have at least little bit of writing skill but it is the boring part of blogging according to me.

Am I right?

Maybe not 100%!

It doesn`t matter how good writer you are but you need articles because without them a blog is nothing. Not only articles but in-depth quality articles.

Yes, you do need quality because over 2 million of blog posts were published on every day. So without quality, it is sure that your article will vanish in the crowd.

If you like writing and very much able to create quality blog posts by yourself then fantastic. Otherwise, I think investing on content writing is not a bad option.

Some of the other advantages of hiring content writer:

  • For a beginner, it takes lots of times to write blog posts. By hiring a content writer you can save plenty of time which you can invest on other activity.
  • Professional writers create SEO friendly articles which will increase your search engine visibility.
  • You will never short out of the fresh new article. They can write different blog articles for you. It will maintain your posting frequency.

There are lots of quality article writer were available today on the web.

A.Content Mart:

This is a great place for hiring quality writers for your blog. You can hire a writer for almost every niche from here. So without any further ado, I recommend this to try.

It will cost you 10-12$ per 1000 words article but it will definitely pay you back.


Another affordable place for fresh blog articles.

At Fiverr, you can get a 500 words article with only 5$.

So it is not a bad place for cheap and affordable writing content.

There are many other quality content generator platforms available. But I include these two because here I m talking about small investment.

This article is not written by any content writer it was completely my own creation. I am a (bad)writer and It takes hours to create long detail articles for me.

#3. Email Marketing

It is the most neglected part for every newbie bloggers. No one gives priority on building email subscribers list.

Everyone think why should I need an email subscribers list to run a blog or any other online business.

You do need subscribers list. Because they are the buyers.

Having some decent email subscribers is the guarantee of your product sales.

Email marketing is one of the essential blogging investments places according to all top level online marketers and also most profitable one. It generates 38$ in ROI for every 1$ spent.

So if you can afford then go for it.

Some other advantages of having an email subscribers list:

  • Emails build a healthy relationship with your new and existing readers which is the most crucial point of any business.
  • It’s an awesome way to inform your subscribers about your new post  and product release or any offers.
  • It has a high conversation rate.

Where to invest in email marketing:

A.Email marketing Service:

There are many quality email marketing services available today. Aweber, Mailchimp, MadMini all are good options. All these are paid services. But MailChimp offers a lifetime free offer until your subscribers cross 2000 marks.

B.Email Popup Forms:

Lightbox popup signup forms are very effective for increasing subscribers list. Optinmonster plugin is among the top to create popup boxes for your WordPress site.

Popup signup boxes are the most effective ways to collect emails.

With this, you can customize popup appearances according to different pages or posts.

Optinmonster is a great weapon for bloggers and it also gives a 15 day trial period to try their product. You can check in this image below the pricing of Optinmonster.

#4. Facebook Ads

Facebook is the no.1 source of referral blog traffic today. More than 1.4 billion people use facebook and you can find your target audiences more at here by putting a little smart effort.

Although it takes enough times to make your blog popular on facebook. But there is also a quick way – Facebook ads.

With facebook ads…..

  1. You can promote your FB pages for more likes
  2. Also, your site can get targeted visitors by boosting blog posts
  3. Increase video views

It`s time to create facebook ads.

Things to customize for better result:

  • Location: Set your target location according to your need. You can select countries, states, zip code, address.
  • Age: Select the age of your target visitors. You can select from
  • Interest: This is the most important part to get massive success. Set 3-5 targetted interest fields according to your topic.

Facebook ads probably the most effective platform for  investment for bloggers to promote their blog. That’s why a large number of social marketers use facebook ads to promote their product.

Facebook Advertising for newbie bloggers is far better than other ad services. It is easy and cheap.

It has an impression rate of 0.25$ per 1000, which you will never found anywhere.

With less investment and proper customization, facebook ads can give you tremendous profit.

I have already tried this to promote my brand new FB page. It brings me nearly 300 likes with only 3$. You can get the better result than me with proper techniques.

So I will recommend you to try facebook ads at least once. You can start with a minimum of 1$/day.


That’s it.

Things are completely changed so don`t feel guilty to invest on your blog. Blogging can bring more success if you take it more professionally rather than a passion.

Investment is more than important to win the race against your competitors. I am not talking about 1000$ or 10000$ investment but some basic investment may be around 100$ to give a kick start to your online business.

I know it’s hard to invest in your early days specially when you are not earning from your blog. But again I repeat money makes money.

So think about it.

And what is your opinion on these essential blogging investments tips that I mentioned here. Please let me know your blog investment strategies through the comments.

Happy Blogging.

Riju Debnath

Riju Debnath

Hello Friends, I am Riju Debnath owner of BloggersCampus. Here at BloggersCampus I Write about Blogging, SEO, How to get traffic, How to make money from blogging plus all the necessary blogging tips.
Riju Debnath

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10 Responses

  1. Ali Raza says:

    Great tips Riju, Without a doubt Facebook Ads is a great tool, however with Google Adwords i have been able to run cpm campaigns at $1.20 or even less.

    The main thing I want to highlight is, if you are going with Facebook Ads, you need to have an extremely targeted campaign other wise having a general campaign won’t yield into much benefits.

    In anyway, it’s a great article.


    • Riju Debnath says:

      Hi Ali,
      Welcome back to my site and thanks for your feedback.
      Yes I agree that with targeted facebook ads campaign brings more positives.

  2. Hi,

    Great insight. I really misses something from this list for the promotion of the blog. Thanks for pointing out.


  3. Hi Riju,

    Great article man ! 🙂
    i really like these 4 strategies. it will boost any blog for sure.
    Thanks for sharing.

  4. Imran Khan says:

    Great steps towards improving the blogging output. All suggestions suggested by you are noteworthy.
    Thanks to sharing this nice post with us.

  5. Hi, I read you article I like these 4 strategies. Nice Article I learn Many things .Great insight
    you will going Facebook Ads, you need extremely targeted campaign other wise A General campaign could not get benefits. Please share this type of other article.

    Thanks for share.

  6. Rhea says:

    I’ve learn some just right stuff here. Certainly price bookmarking for revisiting.
    I surprise how a lot attempt you set to make this type of wonderful informative web site.
    Rhea recently posted…RheaMy Profile

  7. Eden Fried says:

    I really need to get into creating videos for my blog. Been avoiding it but you make a good point – it definitely makes content easier to digest. Will have to get started and will check out those tools you recommended – thanks.
    Eden Fried recently posted…Squarespace vs WordPress – Which should you use?My Profile

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